RUGGED ROAD 25 V2 Cooler

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 25 is unlike anything else on the market. So, how have we managed to create an ultralight high-performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite Coating. Rigorite is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.

The Rugged Road 25 V2 cooler is built for those who live for adventure.

This cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.

Its upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.

• Ultralight: Coming in at less than half the weight of the competition, the Rugged Road 25 V2 is easy to carry to your campsite, on and off your boat, or wherever life takes you.
• Large Interior Capacity: Eliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 25 12oz cans plus ice! 
• Up to 7 days of ice — top 1% performance: Go further for longer without worrying about refilling your ice. 
• Floats Upright: Rugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).
• Multi-Purpose Lid: The reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.
• “Double-Up” Handle System: The double handle system makes this cooler easy to carry, even when it’s full. *Padded carry strap sold separately.
• “Get a Grip” Non-Slip Surface: Handle your cooler with confidence, even in wet or icy environments.

• Holds up to 25 12oz cans plus ice

• External Dimensions: 13 4/5" wide x 18 1/5" long x 11 7/8" tall

Each Rugged Road 25 V2 comes with a snack rack to keep your items organized and easily accessible, valued at an additional $24.99.

Every Rugged Cooler comes with a LIFETIME* warranty, ensuring your investment is protected.

*Please note that you must register your warranty within 45 days of purchase to qualify for warranty at any point. Please see further details about warranty information.

Rugged Road embodies a spirit of durability and innovation, rooted in founder Spencer’s visionary journey that began with a high school chemistry class. Inspired by military-grade technology, Spencer envisioned creating ultralight, blast-proof coolers that redefine durability in outdoor gear. Overcoming initial challenges through a successful Kickstarter campaign, Rugged Road has evolved into a brand synonymous with high-performance coolers trusted by adventurers worldwide. Each product reflects our commitment to pushing boundaries, ensuring reliability and resilience for every outdoor expedition.