RUGGED ROAD 65 V2 Cooler
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Part of our profits go towards restoring our National Parks, local Ranchs / Farms, and to keep America beautiful for future generations.
Rooted in Tradition
From our family's adventurous spirit since 1630 to your doorstep, every purchase is backed by centuries of trust and tradition.
Description
Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market. So, how have we managed to create an ultralight high-performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite Coating. Rigorite is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside.
Features
The Rugged Road 65 V2 cooler is built for those who live for adventure.
This cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.
Its upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.
- Ultralight: Coming in at less than half the weight of the competition, the Rugged Road 65 is easy to carry to your campsite, on and off your boat, or wherever life takes you.
- Large Interior Capacity: Eliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 65 12oz cans plus ice!
- Up to 7 days of ice — top 1% performance: Go further for longer without worrying about refilling your ice.
- Floats Upright: Rugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).
- Multi-Purpose Lid: The reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.
- “Double-Up” Handle System: The double handle system makes this cooler easy to carry, even when it’s full.
- “Get a Grip” Non-Slip Surface: Handle your cooler with confidence, even in wet or icy environments.
Tech Specs
Holds up to 65 12oz cans plus ice
Free Accessories Included
Every Rugged Road 65 V2 cooler includes an insulated 18 oz. water bottle, a snack rack, and a sliding divider, adding over $80 in additional value and keeping your items neatly organized and accessible.
LIFETIME Warranty
Every Rugged Cooler comes with a LIFETIME* warranty, ensuring your investment is protected.
*Please note that you must register your warranty within 45 days of purchase to qualify for warranty at any point. Please see further details about warranty information.
About the Brand
Rugged Road embodies a spirit of durability and innovation, rooted in founder Spencer’s visionary journey that began with a high school chemistry class. Inspired by military-grade technology, Spencer envisioned creating ultralight, blast-proof coolers that redefine durability in outdoor gear. Overcoming initial challenges through a successful Kickstarter campaign, Rugged Road has evolved into a brand synonymous with high-performance coolers trusted by adventurers worldwide. Each product reflects our commitment to pushing boundaries, ensuring reliability and resilience for every outdoor expedition.
ULTRALIGHT
Weighing 50% less than leading coolers, the Rugged Road V2 offers easy portability while maintaining ample storage capacity.
RIGORITE COATING
Designed to brave the toughest outdoor challenges, this cooler's sturdy shell provides maximum protection.
FRIDGITE INSULATIVE TECHNOLOGY
With advanced insulation, your ice stays frozen for up to 7 days, delivering exceptional performance.
"HEADS-UP" FLOATABILITY
With it's upright floating design, the cooler keeps your food and drinks dry and accessible while on the water.
KICK FLIP LID
The reversible lid features built-in cup holders and doubles as a cutting board, providing added convenience and functionality for all your outdoor activities.
"DOUBLE UP" HANDLE SYSTEM
Carrying the cooler is a breeze, thanks to its convenient handles, even when loaded to capacity.
"GET A GRIP" NON-SLIP SURFACE
The non-slip exterior provides a firm grip, even in slippery or icy conditions.
ULTRALIGHT, DURABLE, AND BUILT TO LAST
Tired of lugging around a heavy cooler? Rugged Road coolers revolutionize your outdoor experience, weighing up to 50% less than the competition. Our patented process delivers a lightweight design without sacrificing strength or durability. Plus, these coolers float upright, keeping your gear dry and easily accessible, no matter where your adventure takes you
YOUR FLOATING REFRESHMENT STATION
Rugged Road coolers are the only coolers designed to float upright, keeping your contents dry and accessible for uninterrupted fun on the water. No more swimming back to shore or climbing out of the boat for a drink or snack. Our unique "Heads-Up" Floatability™ technology ensures your cooler stays above the waterline, even when fully packed.
ICE-COLD FOR UP TO 7 DAYS
Whether you're embarking on an extended camping trip, casting a line on a multi-day fishing expedition, or simply enjoying a weekend getaway, Rugged Road coolers are your reliable companion. With ice retention that lasts up to 7 days, you can trust that your food and drinks will stay cold and fresh throughout your adventure.
REDEFINING CAPACITY AND PORTABILITY
Say goodbye to bulky coolers that weigh you down. Rugged Road coolers boast a generous capacity of up to 65 12 oz. cans plus ice, yet remain incredibly lightweight thanks to our innovative insulation technology. With thinner walls that outperform the competition, you can carry more of your essentials without the added burden.
