Heartland Series Notebooks
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Description
Some Field Notes are “FieldNotes-ier” than others, and our Winter 2023 edition, “Heartland,” might be the “Field Notes-iest” yet. If you’ve been following us for a while, you know that Field Notes were born of the vintage agricultural and industrial pocket memo books that FN co-founder Aaron Draplin has been collecting for years. See Aaron explain in one of our early films, "From Seed". We’re also huge fans of mid-century printed ephemera like the WPA posters that inspired our “National Parks” Editions.
Origin Story
Some Field Notes are “FieldNotes-ier” than others, and our Winter 2023 edition, “Heartland,” might be the “Field Notes-iest” yet. If you’ve been following us for a while, you know that Field Notes were born of the vintage agricultural and industrial pocket memo books that FN co-founder Aaron Draplin has been collecting for years. See Aaron explain in one of our early films, "From Seed". We’re also huge fans of mid-century printed ephemera like the WPA posters that inspired our “National Parks” Editions.
Putting this all together, we asked artist and screen-printer Dan McCarthy, who illustrated three of the covers from the National Parks Series, to create a rural panorama across the covers of three books, each depicting a different time of day: Sunrise, Midday, and evening. The results are everything we hoped for, a lovely combination of theme, color, and utility that really capture the spirit of American farm life.
The pocket-size books feature McCarthy’s artwork printed on sturdy 100# Domtar Cougar cover stock. The body of the book is Finch Opaque 60# text with a “Big Sky”-blue 3/16" grid. Each book features a unique set of "Practical Applications" based on the daypart illustrated on the cover. You’ll find these books indispensable whenever you take a moment from your busy day to catch your breath and collect your thoughts — on the farm or wherever else you may happen to be.
Note that the books are packed in a random order, for more variety on display, but all 3-Packs include all three cover versions.
